Because most people get very little utility out of having a SUV. Why do they buy SUVs? So they can sit higher and look down upon the peasants. Then it's a race who can sit higher [0][1].

[0]: https://lirp-cdn.multiscreensite.com/08d31351/dms3rep/multi/...

[1]: https://steelhorsemag.com/wp-content/uploads/2013/12/sheikh2...