Lots of good, more specific recommendations, so here's some broad and cliched advice:
You have two ears, one mouth. Focus on what your potential customer needs, their problems, pain and goals, and how your product can help. It will help you get out of your own head.
Don't take rejection personally. If you can't sell the product then you can at least sell yourself as someone trustworthy, friendly and helpful.
Remember that people are not purely rational, and often have hidden motives, biases, and incentives. You may win or lose a sale on factors totally out of your control, or because of reasons that are not at all clear on the surface.
Charm is a real thing. I can think of a few times I've bought something solely because the salesman was doing SUCH A GOOD JOB of making me feel special, cared for and considered. Even consciously recognizing what was happening didn't change that I wanted the experience to run through to its natural conclusion and to complete the ritual.
Something interesting I found reading Caro's LBJ biographies is how much of a Jobs-like Reality Distortion Field the man had. People who worked with him describe how he'd wind himself up mentally and emotionally while working on an issue. He'd hit some inflection point where he truly believed whatever he was selling, even if he'd been very opposed to it only shortly before. Once he was there, the emotion and energy would overwhelm resistance and he'd get his way.
I'm not saying either of those men are to be idolized, but they do reveal something about the power of exposing your emotional side during a sale. I mention this because you said they can bog you down. Consider how you might turn that to your advantage.
You have two ears, one mouth. Focus on what your potential customer needs, their problems, pain and goals, and how your product can help. It will help you get out of your own head.
Don't take rejection personally. If you can't sell the product then you can at least sell yourself as someone trustworthy, friendly and helpful.
Remember that people are not purely rational, and often have hidden motives, biases, and incentives. You may win or lose a sale on factors totally out of your control, or because of reasons that are not at all clear on the surface.
Charm is a real thing. I can think of a few times I've bought something solely because the salesman was doing SUCH A GOOD JOB of making me feel special, cared for and considered. Even consciously recognizing what was happening didn't change that I wanted the experience to run through to its natural conclusion and to complete the ritual.
Something interesting I found reading Caro's LBJ biographies is how much of a Jobs-like Reality Distortion Field the man had. People who worked with him describe how he'd wind himself up mentally and emotionally while working on an issue. He'd hit some inflection point where he truly believed whatever he was selling, even if he'd been very opposed to it only shortly before. Once he was there, the emotion and energy would overwhelm resistance and he'd get his way.
I'm not saying either of those men are to be idolized, but they do reveal something about the power of exposing your emotional side during a sale. I mention this because you said they can bog you down. Consider how you might turn that to your advantage.