Upon reading it my thoughts went to yesterday's Verge article on the audio recordings of Zuckerberg's Q&As. Facebook has many vocal rank and file people who seem to believe they've arrived at Enlightenment and want Zuckerberg to toe the line. His imperfect attempts to walk a tightrope that keeps everyone happy infuriate the Enlightened, who believe tightrope walking is in its very conception a concession to Evil. They conclude that he's an Agent of Hatred and start taking steps to coerce him into compliance with Correct Thinking.