Sorry, my comment wasn't clear -- I thought it was interesting that you were closing the circle to bring it solely online. The outsourced clothes isn't interesting, but solely online is. Your website is cool and I like how you see the clothing combo you pick out, but I'd be concerned about getting the wrong measurements and ending up with not the shirt I want... In particular, I have a power lifters build so it's hard to find shirts that fit my shoulders that aren't far too big in other areas, and eg j crew's slim fit is just too tight for my biceps when it fits my shoulders.

thanks for the clarification, that helps. getting the sizing right online is a concern for any e-commerce apparel company. we have an online sizing guide here (http://bit.ly/e7q8La) and if doesn't fit you great, we'll remake another one with new sizing for free.