Not related the article, but I cannot get off of Kraken's mailing list, and they won't stop spamming me. Clicking on the unsubscribe link in any of their emails has this quote in it: "Please note that this process will take 30 days to implement across our system". They they simply don't honour this, despite the 30 days in itself being ridiculous.
Why not just unbreak your unsubscribe process and let them unsubscribe normally in a way that will work for more than the one person complaining loudly in public?
hrudham, Kraken's new VP Product here -- my apologies that you're having trouble removing this. This is a mistake if you are not being removed. I'm investigating now to a) confirm that unsubscribe requests are working and b) find a way to lower/remove that 30 day period.
UPDATE: Thanks again for raising this issue hrudham. It seems there is indeed a bug in the current unsubscribe flow. This was not intentional behavior, and it will be corrected. As for "30 day" period, my initial review indicates this should take 24-48hrs max to be fully unsubscribed (based on how our email and account systems interact). Working on getting fixes for everything. Will update again once it's all corrected.
You should investigate who in your company decided upon the 30 days and be weary of what they're up to.
30 days is unheard of for an unsubscribe system. Usually it's not mentioned or it's 48 hours. Very very few websites claim they need thirty days, and it's ridiculous.
Click the unsubscribe link once, and mark all future emails from them as spam and move on. They have no reason to act on your request, and this gives them one.
They are saying that the law is a reason to honor unsubscribes. MichaelBurge said they have no reason to, presumably because he didn’t know the law around this.
The important here is the location of the user, not the date of the legislation. Measuring ages of laws seems juvenile. But, fyi, check the history of GDPR, it is not born out of nothing.