I'll comment too that it also applies to things that can't be measured with number of users/readers/dollars in bank/etc. I'm not a naturally outgoing person and making new friends can feel like _work_. But if a relationship is something that you've decided to value, then (to paraphrase the article) the only way to make it happen is to commit, prioritize, and respond to feedback. That applies to friends, spouse, kids, etc.
I'll comment too that it also applies to things that can't be measured with number of users/readers/dollars in bank/etc. I'm not a naturally outgoing person and making new friends can feel like _work_. But if a relationship is something that you've decided to value, then (to paraphrase the article) the only way to make it happen is to commit, prioritize, and respond to feedback. That applies to friends, spouse, kids, etc.