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That was the gist of my comment. Nvidia could have easily been PowerVR, if Intel had shown earlier interest (~00s) in developing a serious graphics product.

As it was, it seems they made the Microsoft/Internet and Microsoft/Mobile mistake and saw market evolution only as a threat to their existing portfolio, rather than as an opportunity.




I'm not sure that's correct, one of the main reasons why NVIDIA succeeded is that they actually pushed technology and they always seem to have a much longer term vision than for the next 1-2 iterations.

I'm also not sure if you are suggesting NVIDIA made the same mistake as Microsoft regarding mobile, but them buying ARM is anything but that.

Them buying ARM is a way for them to offer a fully vertically integrated solution for the enterprise, pushing their existing initiatives such as NVDLA (https://github.com/nvdla/) being able to exert more control over the future of ARM architectures and designs for specific fields especially automotive as well as potentially getting their graphics and compute IP into billions of devices.

Anyone who thinks NVIDIA is buying ARM to simply trash it or to mess up with their competition is wrong, I'm not saying NVIDIA would necessarily be successful but most of the so called competitors that people are point at aren't their competitors at all.

NVIDIA is also buying a lot of talent with this acquisition, specifically the likes of ARM Austin which were responsible for the A76-78 cores.

NVIDIA + ARM + Mellanox has the potential to be a player on an unprecedented level for the hyperscaler and HPC markets, especially if the likes of Apple and Amazon (and to lesser extend Cloudflare etc.) do a lot of the heavy lifting for them. Apple going with ARM is probably the best thing NVIDIA could've asked for.


Intel was the intended antecedent for "they". I should have been clearer.




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