Because Nikola has been excellent at selling their story to a broad set of people using social media and youtube. And many of these don't follow reports like this, plus the anti-short backlash from the hardcore fans and investors is strong with reports like this.
They are 'the next Tesla' but 'better' because they use 'hydrogen'. And every 'blogboy' knows that hydrogen is the real technology of the future. So when a untypical CEO from a Tesla like company makes big claims and has amazing presentation and videos to back it up, many buy it.
Nikola did clever things like suing Tesla over their truck design, to get massive exposure threw the Tesla hype machine with the moto bad publicity is publicity. They consistently try to get into all the Tesla and EV influences and made it a point of trying to get them onboard. Trever Milon often competing on Tesla, comparing themselves to Tesla and so on.
He literally says things like 'There are few people who can out-Elon Elon but I'm one of them'. That sort of talk sells well.
Nikola for 4 years consistently trying to insert itself into the conversation and that has really payed of for them. They have never done anything but get mentioned right along companies established car makers. In reality Nikola is far less of a company then Rivian, but much better known.
They are 'the next Tesla' but 'better' because they use 'hydrogen'. And every 'blogboy' knows that hydrogen is the real technology of the future. So when a untypical CEO from a Tesla like company makes big claims and has amazing presentation and videos to back it up, many buy it.
Nikola did clever things like suing Tesla over their truck design, to get massive exposure threw the Tesla hype machine with the moto bad publicity is publicity. They consistently try to get into all the Tesla and EV influences and made it a point of trying to get them onboard. Trever Milon often competing on Tesla, comparing themselves to Tesla and so on.
He literally says things like 'There are few people who can out-Elon Elon but I'm one of them'. That sort of talk sells well.
Nikola for 4 years consistently trying to insert itself into the conversation and that has really payed of for them. They have never done anything but get mentioned right along companies established car makers. In reality Nikola is far less of a company then Rivian, but much better known.