Isn't that the whole point of branching off with Alphabet? Seems like a failed experiment if it didn't create a model for new startups to exist under GOOG.
Alphabet failed because it was clear that despite what Page & Brin initially assumed, shareholders/leadership were not okay with dumping billions of dollars into projects with no clear ROI.
You are probably right in some way here. But it was also Larry that started killing a few product at Google after talking with Steve Job that said "Focus!"
Google has created/acquired many useful products other than search. Useful doesn't mean interesting though. Especially if you have essentially infinite money.
