One thing I am curious to see (how it pans out) is if device fingerprinting (IP + Device+ Some other attributes etc. to map you) evolves to solve this problem.
In my experience, it is pretty bad (at best 30% compared to IDFA/Device Id solutions) but I see few companies pitching this as an alternative.
One thing I am curious to see (how it pans out) is if device fingerprinting (IP + Device+ Some other attributes etc. to map you) evolves to solve this problem.
In my experience, it is pretty bad (at best 30% compared to IDFA/Device Id solutions) but I see few companies pitching this as an alternative.