> 3) Why would anyone _want_ to be tracked if they can avoid it?
People get value in return. Free to use product and ads about stuff they’re interested in. For some it’s not enough of value proposition, but for others consider it fair value exchange.
Nothing wrong with making the value proposition/tradeoff an upfront and obvious decision. Might even encourage competition from tools that have a different proposition.
I still wouldn't categorise that as wanting to be tracked, just begrudgingly accepting it.
I'd also say that's a better argument for google, where them knowing some stuff about me probably does give better search results - but facebook just want to give me better adverts, which is of marginal (approaching zero) benefit to me.
If the users are making a choice, then opting in would not be a problem. It’s informed consent, so they are aware of what they are giving away for the service, right? Nothing like companies helping themselves without the users even knowing the monetary value of what they are giving away.
In other words: if your demand is legitimate, you have no reason to whine about opt in.
People get value in return. Free to use product and ads about stuff they’re interested in. For some it’s not enough of value proposition, but for others consider it fair value exchange.