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Having an incubator in South Africa is actually more noteworthy than if it were "Startups in the Congo".

Here in South Africa, as other commenters pointed, we still don't have a strong software industry, neither from the academic side, nor from the hacker culture side.

However, in comparison to other African countries, we have a developed infrastructure. We have fast broadband access (although only recently), and access to current technology (smartphones etc), which is not as much the case in north african countries. That means that the sort of startups could be on the same global level, as opposed to targeting different (region specific) problems or technology.

We also have strong universities that could become strong software universities, given enough pressure.

One other significant difference that I've come to realize after lots of thinking about it, is that South Africa is one of the very few countries in the world that is first language English...outside of America and England (Australia would be the other). This obviously makes a huge difference in terms of potential for first class membership in the same industry / network. So to some degree we have had South Africa almost hiding away as an unattended asset in this regard. This is probably acts as a large hurdle in European / Asian / other African countries and puts SA in a different category.

Also noteworthy, is the fact that (as far as I know) this is Google first proper incubator project anywhere in the world. Viewing this as part of Google's "Africa Project", for all these reasons, would be looking at it from completely the wrong point of view (IMO).




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