The drunk engineer is my friend, it was his birthday, and it wasn’t a stunt. He was authorized to have the device out for testing, and brought it with him to his birthday at a beer bar.
You know the rest of the story. Apple is entirely familiar with the Osborne Effect.
Thank you, appreciate your response. I'm glad he wasn't penalized for an honest mistake. I've heard of folks citing policy and firing great employees, good to hear a happy end to the whole situation.
A marketing stunt that involved the police conducting a raid on Jason Chen’s home and then barring Gizmodo from future Apple events? Yeah, that’d be one hell of a PR stunt if it was.
I remember reading a conspiracy that the iPhone 4 was left at that bar, because Samsung was about to announce the latest Galaxy phone. Apple did this to take the wind out of their sails.
yeah, me too , but the 'Apple Police' aspect of that marketing stunt left me with a negative impression -- so I guess it wasn't an all-around net good advertising wise.