But what winds me up in the UK is how rarely i even have the option of eating sustainably. If i go to a fishmonger, or a decent-sized supermarket, sure. But in a small supermarket, or a pub or a fish and chip shop, it's always the standards: cod, haddock, skate, rock, plaice (and to be honest plaice is a pleasant surprise).
Now, given that rock and skate are endangered, i have to admit i'm a bit confused about how they end up on menus. Are they being imported from other parts of the world where they're legal to fish? Or are they actually other, similar and legal, fish being sold under incorrect but familiar names?