Yes, the fee has been there since the beginning, if you use their payment system.
I think the new and problematic policy is that they now
- forbid you to use other payment systems than their own
- forbid you to just add the 30% to your price on iOS compared to other platforms
- forbid you to mention to the user that they can pay on the company's website or through other channels
Also their own product's don't have to pay the fee. So Apple Music can charge 30% less than Spotify or Spotify can distribute significantly less of the revenue to the artists.
I think the new and problematic policy is that they now
- forbid you to use other payment systems than their own
- forbid you to just add the 30% to your price on iOS compared to other platforms
- forbid you to mention to the user that they can pay on the company's website or through other channels
Also their own product's don't have to pay the fee. So Apple Music can charge 30% less than Spotify or Spotify can distribute significantly less of the revenue to the artists.