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Typically lower income folks can received reduced fare or free public transportation cards. Municipalities around the world are opening up to the idea of explicitly subsidizing ubers or replacing mass transit with uber in some cases: https://prospect.org/infrastructure/cities-turn-uber-instead...

This is a relatively new model, although makes a lot of sense (lower cost and more flexibility to operate uber pools vs empty buses late at night). It is not a stretch to assume you could get income based "discount cards" for uber usage.




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