This is one of the reasons I hate acronyms so much, they have a place when definitely put in context (previous conversation, or spelled out first), but if it's an article (kind of paywalled btw, but that's another thing) and not follow up on something nor quick letter to someone, as article it is designed to target broader audience who are out of context what it will be about (especially with that clickbaiting title) it has no place for acronyms right from the start and so ambiguous ones.

The whole thing looks like a rushed rant written to get some views on Medium and not to share "favorite story".