I recently tried BuySellAds in an attempt to target ads a specific interest group (technology websites). The result has been horrible. CTRs are like 0.001%. I'm getting about 30-50 clicks a day and with the same funds on AdSense I'd be getting nearly a thousand clicks a day. It's too bad i sunk so much into the experiment.
I hadn't looked at BuySellAds before, but looking at it now, I wouldn't buy ads on any network that didn't let me filter by geography.
It's trivial for an ad network to implement geographic filtering, ads are worth a lots less outside the handful of major economies, generally speaking if an ad network doesn't do geotargeting it implies the ad network is trying to sell you low value international traffic at US traffic prices.
it actually looks like your ad is doing decent - despite the low click through rate. if you look at the price of the 1 ad you purchased & average out what it's costing you per click it's not bad at all. I'd be surprised if you were able to get the same results from AdSense... & I'm happy to dig into this more with you and also help you find other sites in the network that would be a good fit for your product (todd@buysellads.com).
