Pressure from equity holders, which happen to be Chinese logos. Someone shared an example on HN yesterday of Tencent, the largest gaming company. Chinese-owned, and owns major stakes in nearly a dozen of the largest game publishers and storefronts. Everything from Epic Games to Activision Blizzard, from Ubisoft France to the studio behind PUBG and the studio behind League of Legends. Path of Exile, Clash of Clans, Call of Duty Online... a Chinese mega-conglomerate has significant investments in all of them.