And about 200% better than when I used the profile pic image that I use on the Facebook page (from what I've heard on the grapevine company logos while great for branding tend to have very low CTRs):
(these datapoints aren't in the image I show on my blog; I tested them after I wrote most of that article and took that snapshot)
I should also point out that in CoderStack's ad campaigns cartoon images performed worse of all the images I tested, for CoderStack the best performing images were photographs of people. So there's no "one-size-fits-all" solution.
Cool, I guess one aspect of your best one here would be that it's more interesting the the equally easy to read logo. The other 2 cartoon images are probably hard to get at a glance at the small size you see the ad images at.
It's interesting because the limited campaign I have dealt with before used a logo and tagline type display, probably not the best.
None of them are readable at that size, it's about the general look. I don't know if these links are permalinks or not but here's the images at Facebook Ad size:
The image I used was a shrunken down version of this comic:
http://theoryofgeek.org/post/4050407389/the-optimal-brownie-...
It did 50% better than this one:
http://theoryofgeek.org/post/4291096322/date-date-revolution
It did 100% better than this one:
http://theoryofgeek.org/post/4205909563/the-social-networkin...
And about 200% better than when I used the profile pic image that I use on the Facebook page (from what I've heard on the grapevine company logos while great for branding tend to have very low CTRs):
http://www.facebook.com/theoryofgeek
(these datapoints aren't in the image I show on my blog; I tested them after I wrote most of that article and took that snapshot)
I should also point out that in CoderStack's ad campaigns cartoon images performed worse of all the images I tested, for CoderStack the best performing images were photographs of people. So there's no "one-size-fits-all" solution.