It's an accessible scripting language designed for non-technical users.
Which is obvious. What's less obvious is that a good accessible scripting language for non-technical users renders plenty of inaccessible programming redundant. So in the bigger picture it's much less tiring than the alternative we have today, which locks users out of all but the most trivial and useless DIY web publishing.
Hypercard could easily have become the foundation for a different vision of the web. If it had, the current shitpile of competing frameworks, languages, levels of concern, and so on would have been hugely lessened.
You just have to remember longer commands, which while cute at first gets tiring quickly, even for novices