conference is a different game but that doesnt change what happens in the lab, if you look at the overall picture you can see the potential for duplication of alphanumeric strings. this is why in conference lables must be developed as you have a wider context in conference than in your own lab. You can be scooped for research regardless of what lable is given to a gene, and for that matter even if you make publication first as not everybody has the same ethical framework of honesty or due accreditation. the time before computers were used reflexively was when we would record data, in cursive written in hardcover bound note books. a putative gene has a name that allows it to be found. later if things work nicely that putative is confirmed to be a gene and if things work ideally the locus can be established

https://en.wikipedia.org/wiki/Locus_(genetics)

around the late nineties the obsession with videogames and netspeak took hold, and the popular names began to crop up.