This reads to me like it was written by Facebook PR (indirectly) via a press packet.

A lot of "news" articles are just PR departments lobbying journalists. The journalist tweaks stuff slightly, then dumps it over the wall. This sort of thing is very cheap to produce. And, to be fair, it isn't actually new. The more useful/novel/investigative content has slowly declined, so this is all that's left.

There just isn't any money in writing news. Newspapers were never paid for news content, but rather delivering ads to everyone's doorstep daily. E.g. subscription revenue was much less than ad revenue, to the point that it was never clear to me why subscription prices were non-zero (though they were usually separate departments with their own P&L, so it's probably just historical).

There are better ways to find classifieds, job listings, and brand advertising these days... So now we have this junk. If one could find a way of financially or otherwise incentivizing real journalism, you'd be a folk hero.

I'm not expecting investigative journalism here. I just expect the article about a product launch to be mostly about the product being launched. Like pull out your phone install the app and take a screenshot or two. List what it does and how it works.

Save the corporate strategery and political intrigue stuff for another article.