The entire article is filled with things that are flat-out wrong, I'm not sure how this made it past an editor.

> Reels' video distribution algorithm will resemble TikTok's: users will see the most popular videos at the moment, rather than a selection tailored to their individual profile

TikTok is all about showing you content tailored to you. Compare your TikTok feed to any of your friends' and it'll be super different.

> Reels differs from TikTok thanks to Instagram's augmented reality effects, which let users overlay images and filters onto their videos

TikTok's had this forever.