Not exactly sure how your personal experience with a company is really relevant, considering that the article is specifically discussing a new product said company is launching.
But transitioning to more intimate forms of social media is a great move, so I'm glad you made the switch. A lot of people do find Facebook (for example) to be too fake, while others need it to keep in touch with their family and communities.
The product they are launching, for me, isn't relevant either.
We've long since reached peak Facebook, and its social network is fragmenting as they're losing people for the reasons I mentioned previously. They're effectively chasing a new audience to keep their numbers up.
But transitioning to more intimate forms of social media is a great move, so I'm glad you made the switch. A lot of people do find Facebook (for example) to be too fake, while others need it to keep in touch with their family and communities.