When I started my career I'd always hear old greybeards talk about "oh this one time.. some certain thing happened, and everyone learnt a lesson" and I feel like I just witnessed one of those come into existence
But it's not like the problem is solved now. They still need to secure their systems, especially now that criminals know that this company is willing to pay out.
A company of this size? Just 10 or 20 times I'm guessing, which really doesn't seem like a high multiple. This is why laws are required to correct the incentives here.