Amazing that you're down-voted to -3 for expressing your opinion as a consumer. And it's kind of funny that people here are complaining about companies doing a thing which make perfect sense even from a purely financial perspective. Why choose a name that means something gross/weird/derogatory in the language of your consumers? Just bad for business.

I think HN has a subset of people who swarm to these sorts of threads and rage-downvote based on some sort of unusual meme (in the original sense of the word) that's spreading through their community.