Seems like you wouldn't count on the TV to do this work. Instead, you'd shoot at 48, then convert to 60 before delivery, in the same way that TV shows shot on film and edited at 24p subsequently convert to 25 for PAL markets and 29.97 for NTSC.
I would rather count on the media player (Blu-ray player or whatever) or TV to do it than in the source. Think of it this way: in NTSC, DVDs were either had hard 3:2 pull down for 24Hz to the 29.97Hz to show on the interlaced CRTs of the time. But now that we have TVs that can show 24Hz, if you play those DVDs they still have the interpolated frame artifacts. While if you left it up to software pulldown in the DVD player (which they basically all had, since I believe it was part of the standard), they can now be shown at the proper frame rate without interpolation.
Most theatrical DVDs released after the early 2000s were 24Hz, as far as I know and depended on the DVD player to convert to NTSC. So now in modern players, they're outputted at 24Hz for 120Hz and 240Hz TVs.
The only downside is if you get crappy TVs and/or Bluray players that do horrible pulldown, I guess. But I've gotten hardpulled down DVDs that look horrible as well (I'm looking at you, BBC).
Problem is, while you can devise ways of converting 24p to interlaced 29.97, getting from 48 progressive frames to 60 progressive frames isn't obvious to me at all. You'd have to add a frame every 4 frames. This would likely ruin the whole large framerate experience.
