Here’s the thing, I honestly think these consultancies are going to be feasting for decades to come with all these enterprise companies shifting to the cloud.
That is the very definition of ‘their business model is geared towards building one thing, learning one technology, and then exploiting it for as long as possible with minimal evolution.’.
This kind of lock-in at the enterprise level is a dream come true for them. They can marshal armies of AWS certified architects, and tie themselves to every corporation in the world, forever.
AWS is not cheap, unless you really understand the business domain, or someone else has done the hard work of understanding the business and re-architecting the design to leverage AWS' value propositions. It is painful to watch a team that doesn't understand what is really going on blindly rip and replace on-prem VM's with EC2's that only need to for example, run a script once a day to perform an extract and load operation in a few minutes. Even when you run pico instances, applying the same design culture across the enterprise adds up in a big hurry.
This isn't Indian or non-Indian, this is "whether they deeply care about the customer enough to look for innovation on your own". You can't agile your way to nor bottle up and sell by the caseload innovation. I wish like hell we could, I'd buy a Panamax-load of that and mainline it into the fusion and AGI problems. What jrumbut said in this thread has some validity in certain scenarios, "Outsourcing turns an investment opportunity into an expense." And like the-dude said, the initial innovation is the automation behind aaS. It is up to those who build on top of aaS to carry that innovation momentum forward by adding their own innovation, the innovation isn't transitive nor inheritable by just using *aaS, which seems to be happening a lot currently though that is changing at an accelerating pace.
That is the very definition of ‘their business model is geared towards building one thing, learning one technology, and then exploiting it for as long as possible with minimal evolution.’.
This kind of lock-in at the enterprise level is a dream come true for them. They can marshal armies of AWS certified architects, and tie themselves to every corporation in the world, forever.