Example would be intelligent acquirer routing based off historical information and that individual transaction. Most of what is done in the industry usually refers to this as bin routing.
This is much more known now but not as known 6-10 years ago and guess who was very aggressive at maximizing this before I saw Stripe make a solid effort at this...
They've also got some of the highest quality transaction volume, who is doing a chargeback on Netflix? Nobody. Lot of possibilities down the road when you have access to this kind of volume.
Source: Worked in software for payments processing a couple billions a year.