Love this. Would be great to see these in stores. An unfortunate thing about the apparel industry (which I think contributes to how outdated clothing styles have been) is that it's all about the marketing budget and distribution channels. Things like getting your brand onto racks in stores and massive online ad campaigns become the key things to your business. That doesn't really encourage much innovation on product, it's securing the channel that really matters. A large brand's marketing budget can simply just eclipse yours to do better in sales. As you become bigger, all the attention simply shifts to supply chain, distribution, and increasing sales. All optimization problems, almost doesn't matter what you make.

Hope that changes though