The general consensus within the AdTech industry is that everything is going to be going back to the basic 'context-level' targeting. This will be very akin to the web 1.0 based targeting philosophies.
Still will be relevant to what you're doing and where you're spending your digital time but will lack the cross-site personalization and hyper-detailed targeting layers currently available to advertisers.
Still will be relevant to what you're doing and where you're spending your digital time but will lack the cross-site personalization and hyper-detailed targeting layers currently available to advertisers.