I don't think that there is currently any evidence that adding consent to ad tracking will have a significant impact on "sinister and hidden" advertisement. ..and it does not seem intuitive to me either, as it's a completely new set of companies launching those dubious ad formats and strategies. It's not likely that Google will start crafting a hard to scale astro turfing API or something, just because their ad network got less profitable.
> Ads, marketing and branding are integral part of capitalism, it's never going to go away from consumption focused societies.
Just to highlight: "Capitalism" and "consumption focused societies" aren't equivalent. ..or at least not in any common definition of the term capitalism. Historic examples of self-determined non-capitalistic societal models were highly "consumption focused" as well.
I think that maybe post- or de-growth ideas are the only contemporary family of ideas I know that makes it a point not to be "consumption focused". But their ideas are, while interesting, still pretty loose on their edges.
> and it does not seem intuitive to me either, as it's a completely new set of companies launching those dubious ad formats and strategies
No it's really not. You can see it happening all the time on celebrity and "influencer" Twitter/Instagram/Tiktok. Most are pretty obvious, some are honest and use disclaimers that it's a paid ad but majority are just ads inside regular content without any disclaimers and such.
> Ads, marketing and branding are integral part of capitalism, it's never going to go away from consumption focused societies.
Just to highlight: "Capitalism" and "consumption focused societies" aren't equivalent. ..or at least not in any common definition of the term capitalism. Historic examples of self-determined non-capitalistic societal models were highly "consumption focused" as well.
I think that maybe post- or de-growth ideas are the only contemporary family of ideas I know that makes it a point not to be "consumption focused". But their ideas are, while interesting, still pretty loose on their edges.