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It's the same thing as putting "fat free" on the Twizzlers. It's technically true which means they can get away with it. Except that that probably kills more people than "autopilot" ever will.



It's not food companies' fault that the English word “fat” has multiple meanings and is the normal word for several of them.


You don't think they're intentionally using that word for precisely that reason?


But there's no other commonly-used word for it!


"Sugar free" (oops, not true)

"No calories" (not true again)

There are a hundred ways to say that something won't cause you to gain weight. They chose the one that sounds like it means that even though it doesn't, because it also has a different meaning which is technically true.




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