Capital is amoral, though. Which, I appreciate your point, but it's literally not a term in any capitalist transaction. Ethics? There's a reason why people make jokes about "Business Ethics" being the shortest class in any Business major curriculum. You can advocate for inserting religion, PBCs, or any number of "hey come on guyz" strategies, but none of it carries any significance. I'd certainly like to hear of post-Industrial Revolution capitalists taking shame or guilt into account.
Creators might have another venture they want to work on in the future. Being seen as amoral could increase customer aquisition costs and lower lifetime NPV