It's reminiscent of an ancient sci-fi series, Fireball XL-5.

Who names a rocket "Fireball"?

I feel like they are playing themselves here. The NIMBYs only need to look at the company name and know they don't want that near their back yard.

The plane will be known by the product name, not the company name. >99% of the public couldn't tell you the name of the company that built the Concorde.

In fairness to the public, the two companies involved in producing Concorde have each changed names 3+ times after merging with other major aircraft and industrial concerns, and are each now fading memories as part of the two largest European aerospace & defense conglomerates.

I'd actually wager a significant portion of the population would correctly say Airbus, but for the wrong reasons - it's the only French aerospace company they can think of.

I did a straw poll among some friends and got a lot of "I don't know what that is. Do you mean the grape?"

If the name of one of the companies making the concorde was Boom, I'm very sure people would know it.

Will it be the passengers or the employees that get referred to as ‘Boomers’?

Yeah, they should have simply named the company Zoomersonic.

No, they'll be referred to as boomernauts

Boomers are the only people who will be able to afford seats anyway.