Wrong question. Why did anyone think it would succeed? There was zero organic demand for this and it just seemed like some ill-conceived VC backed company that was trying to be the next TikTok. How did it crash so fast? Because it tried to solve something that no one cared about and didn't offer any real meaningful value--their launched 'shows' were garbage quality. Also, Meg Whitman... she ran Ebay and HP into the ground. Why pick her to lead a startup or all people? This was doomed from inception.