Comments like these are why many founders prefer not to share their failure stories so candidly.
It's a well written, extremely well summarized postmortem. Of course it's obvious after the fact what they did wrong. You're shooting at an empty goal and, frankly, it's not very interesting.
I recognize it is easy to take shots at failures and I prefaced it with this recognition.
It feels like this is repeating pattern for delivery businesses, and it deserves harsh criticism. Anything with Uber for _____.
Would you give a pass to Juicero which raised $118M? Doesn't it deserve harsh criticism? Or we want to learn from Juicero's insanely delusional value proposition and may be inspire others to try again? What about Theranos?
It's a well written, extremely well summarized postmortem. Of course it's obvious after the fact what they did wrong. You're shooting at an empty goal and, frankly, it's not very interesting.