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I don't really consider labeling a business to be advertising, though. That's like if I go to Wikipedia and see the Wikipedia logo--it's just showing me where I am.

Internet advertising is pretty much all lying. Even when what an ad says is factual, they're not telling you the whole truth, they're telling you a partial truth that leaves out pieces of information which they know would be relevant to you--that's a lie because their intent is to deceive you.

And by the way, I do get it: in a lot of businesses you have to advertise because your competitors are advertising. Advertising is a blight on society that infects everyone: opting out of advertising isn't a viable option without major sacrifice. I'd like to see a future where we all agree to stop advertising and rely on consumer-reports-style reviewers to obtain unbiased product information.



Reviews are also advertising. They are usually, if not always, biased.




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