This is an easy and somewhat scalable way for celebrities to provide a virtual "meet & greet" experience. It's like people who go to a comic-con and pay for autographs and a picture of their favorite star. This is probably going to take off even more in the Covid era.
Yes, I see how it works, I question really whether it's healthy.
People will even get a picture with a celebrity lookalike, which is like a third-level lie. Then other people are a little "impressed" (or that might be the fourth level of lie).
