I really don't understand this confusion about the ridiculous amount of money in gaming. Sony is projecting $20 Billion in revenue this FY. Nintendo is projecting 10, with no new console launch. There are multiple game developers who make billions of dollars every year.

Gaming is the most profitable and highest revenue part of the entertainment industry, and it's not even especially close.

Prime time viewership of ABC (as in the entire television network, at peak times) was 5.5 million viewers last quarter [1].

Ninja's had 4.4 million viewers of a single stream on Mixer. That's just one guy in a chair with an almost zero content cost.

$30 Million doesn't seem that crazy compared to the total cost to produce a year's worth of prime-time content.

[1] https://www.mediapost.com/publications/article/351645/prime-....

[2]

between $20 and $30 million, according to this https://edition.cnn.com/2020/01/26/tech/video-game-streaming...

No idea where the confusion comes from, but yeah, it was at least 30 million USD.

Yes.

The current rumor is that FB offered to double the Mixer contracts for Shroud and Ninja as well, and that both turned them down. Not sure how accurate said rumors are.

I guess I don't understand as it has been already proven in the marketplace that Shroud and Ninja can't attract new viewers so why would anyone overpay for their services? The only streamer that I could imagine that could drag viewers away from Twitch would be DrDisrespect but he recently signed a multi-year deal with Twitch.