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Didnt ninja and Shroud bag a lucrative deal with Mixer this year?! guess they will go back to twitch after all

https://www.dexerto.com/entertainment/ninja-shroud-could-ret...




> Sources: Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M

> Ninja and Shroud are now free agents

https://twitter.com/Slasher/status/1275145243478892544


Man, getting paid to switch just to have the service go bunk anyway. Probably one of the easiest $30M ever. I really wonder if he lost any sort of revenue over those months that he switched? I can't imagine it coming anywhere close to the $30M he made just for the time.


Ninja had 80-100k viewers when he switched to Mixer, and now on Mixer he has 2-5k. Each sub on twitch was making him $3-4/month (do not know how many subs he had, but I can imagine 10-30k). So, he lost $30-$120k on Twitch subs alone per month.

Then an Ad on Twitch in front of 100k viewers is different than an Ad on Mixer (not really sure if they have Ads on Mixer). With Ninja's viewership on Twitch 60 second Ad, can probably bring him more than $10k. Not sure if he had used Ads though (may streamers chose not to use them).


All the rumors about MSFT cashing them out seem highly unlikely. They definitely got money but not all of it. If they got all of it, then MSFT lawyers are probably the shittiest lawyers in human history (and Ninja’s/Shroud’s the best).

I can see Facebook trying to lure them with similar contracts but I think that’s just part of the stupidity of trying to dominate in this space.

I’m gonna assume that they signed agreements where they were only getting paid the bulk based on performance numbers tied to their presence in Mixer.

So it’s clear that their brands didn’t do shit for Mixer, and now Twitch knows this so they lost any leverage they could have. But they probably are going back to Twitch because they can get way more distribution and keep building their audience. They just won’t get the same benefits they got with those exclusivity deals.

Those streamers are clearly the biggest losers here.


No, your assumption is wrong. They kept the money and are now free to go back to Twitch where the real money is. They are clearly the winners here.


Do you have a source? Because when this type of thing happens, that’s usually a common fake rumor. People just want to shit on big corps so they relish on the idea that those corps lost large amounts of money.

If it’s true, then MSFT needs better lawyers to write their contracts.


Source: https://twitter.com/Slasher/status/1275145243478892544

"Facebook offered an insane offer at almost double for the original Mixer contracts of Ninja and Shroud but Loaded/Ninja/Shroud said no and forced Mixer to buy them out. Ninja made ~$30M from Mixer, and Shroud made ~$10M"

Yes, I know it is a tweet, but slasher is widely thought of as the leading game journalist, when it comes to gaming "leaks" and the like.


For a 30m contract, the streamers are not going to be swindled by the fine print. The contracts will have had break clauses if MS doesn't support Mixer enough or it discontinues Mixer. Prolly also have minimum revenue numbers for the streamers too. Streamers don't want to be locked to a service which makes them irrelevant.


> If it’s true, then MSFT needs better lawyers to write their contracts.

Contracts are a function of power.

If you are asking me to leave roughly $1.5 million+ guaranteed per year for your service that's going to bring me effectively zero for years, you're going to have to pay me quite a lot in cash.

$10 million is about the 10 year run rate--which is a bog standard valuation for a business.


And likely keep all the money too, assuming the contract is void and is not transferred to Facebook. Double dipping!


Rumors are they were offered double the initial offer to come to Facebook, but they both declined and forced Mixer to cash them out.




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