Eh any company who engages in marketing imo has entered the thunder dome of public opinion. They can’t have their brand be a one way communication channel
>But it should be a last resort not the go to response.
Private companies have been slinging political / social issues messaging all over social media in the past few weeks. COVID and the decisions made around it are political / social issues, right?
So in the name of not having things be one sided i.e. they get political when it suits their brand, I really feel like the right counterbalance is employee activism via organizing & leaking online.
A company that is proclaiming about lives mattering one week and then pressuring their staff to return to close-quartered open-offices the next week deserves to have their dirty laundry hung high for all to see.