This is a private business, not government. It isn't a lynch mob when someone decides not to do business with you. This isn't censorship.
When the government prohibits you from speaking, that's censorship.
When the New York Times decides to deliver some ideas over others, its not censorship. They own the printing press, they can use it for whatever they like.
The iOS platform has ads, crossword puzzles and a set of ideas. It has the same rights as anyone else to decide what its going to disseminate.
Freedom of the press rests on property rights, in this case the right to use your property to promote the values you choose.
Entities other than governments can censor. Government censorship is the worse type, but others are also bad.
It's completely the mentality of a lynch mob when you say "go get em boys, they did something we dislike" without stopping to say "Wait, should what they do be allowed? Could banning this have repercussions for other cases? Do I have the full story or just a filtered side of it".
The lynch mob is about the attempted boycott and press pressuring the press to pressure Apple to censor the app.
People have the right to object to things and people have the right to choose what they're going to promote. These are legitimate actions citizens can and should take when they encounter evil.
There's no lynch mob. A lynch mob decides to ignore due process of law and take the law into its own hands and carry out a sentence it thinks is justified.
In this case, the citizens are only doing what they are allowed to do.
And bye bye business books?
I think the app is absurd, but I think the call for apple to censor it is wrong.