What you are demonstrating is one of many ironies that one can see in academic writing. Here, the writing criticizes the rise of Veblenian entrepreneurship and the fall of innovation entrepreneurship, but ironically, this kind of a paper could be considered an instance of Veblenian entrepreneurship!
Perhaps that could be because Veblenian entrepreneurship, like most entrepreneurship, is made possible through higher margins. I always parade out this 2S Ventures post about the importance of margins [1] because it really drives the point home. On the contrary, "innovation" based businesses require a large variety of environmental factors to succeed, ranging from cultural ones to regulatory and logistic ones. And there is indeed no guarantee that an innovative business is necessarily one with higher gross margins than an incumbent whose products/services it would seek to unseat even if there is societal benefit, so the business may not intrinsically be attractive to investors.
So it is with this piece here. Its explanations of new business formation targeted at conspicuous consumption are targeted towards academics concerned with earlier explorations of these areas, rather than practitioners. I think the possibility of it being thought provoking for the first group while common sense for the second group is where the irony comes in -- presumably, it was intended to be the other way around!
Perhaps that could be because Veblenian entrepreneurship, like most entrepreneurship, is made possible through higher margins. I always parade out this 2S Ventures post about the importance of margins [1] because it really drives the point home. On the contrary, "innovation" based businesses require a large variety of environmental factors to succeed, ranging from cultural ones to regulatory and logistic ones. And there is indeed no guarantee that an innovative business is necessarily one with higher gross margins than an incumbent whose products/services it would seek to unseat even if there is societal benefit, so the business may not intrinsically be attractive to investors.
So it is with this piece here. Its explanations of new business formation targeted at conspicuous consumption are targeted towards academics concerned with earlier explorations of these areas, rather than practitioners. I think the possibility of it being thought provoking for the first group while common sense for the second group is where the irony comes in -- presumably, it was intended to be the other way around!
[1] https://twosigmaventures.com/blog/article/why-gross-margins-...