But that's my point - if you're going to reach out to a group of people who are currently outside the norm for computing, you might want to use metaphors and ideas that will resonate with them, not the idea of superheroes which is frankly one which resonates with pretty much the same people who are already attracted to the industry.

We absolutely should be selling the industry and the career - the best teams I've worked in have always been diverse (in pretty much every respect) but you're not going to do that with this sort of pitch.