Okay, let's say I buy the argument that there is a lot of money to be made becoming the premier "real-time" intermediary between consumers and long-tail small businesses.
I'm not entirely clear on why Groupon is uniquely positioned to become this intermediary. It seems like there are a lot of other national companies already doing business with this long tail (e.g., eBay, Yelp -- not to mention MasterCard, Amex, the big telcos, etc.)
What am I missing? What about Groupon's relationship with these vendors gives it a leg up?
I don't think it's its relationship with vendors so much as its relationship with consumers. People are flocking to Groupon looking for places to spend their money.
I'm not entirely clear on why Groupon is uniquely positioned to become this intermediary. It seems like there are a lot of other national companies already doing business with this long tail (e.g., eBay, Yelp -- not to mention MasterCard, Amex, the big telcos, etc.)
What am I missing? What about Groupon's relationship with these vendors gives it a leg up?