Particularly true in US. But less so in Europe.
And worldwide, Amazon is not number one at all.
1. Taobao.com: 16% of worldwide e-commerce
2. Tmall.com: 13%
3. Amazon: 10%
4. JD.com: 8%
(source: https://www.statista.com/statistics/664814/global-e-commerce...)
The lack of competition in US (Walmart and Target took e-commerce seriously only recently) let Amazon take almost 50% of e-commerce. But hopefully Ebay, Walmart, Target and Costco would add more competition.
Painting Amazon like this only online market that we cannot escape is a bit misleading. Amazon has a long way to go to beat the asian e-commerce, and now has domestically more competition with Walmart, Target and Costco.
The lack of competition in US (Walmart and Target took e-commerce seriously only recently) let Amazon take almost 50% of e-commerce. But hopefully Ebay, Walmart, Target and Costco would add more competition.
Painting Amazon like this only online market that we cannot escape is a bit misleading. Amazon has a long way to go to beat the asian e-commerce, and now has domestically more competition with Walmart, Target and Costco.