The problem with being hyper-local is that it requires hyper-local sales and marketing. This is extremely time-consuming and expensive with small returns: a hyper-local deals campaign is by definition a small one. Very, very hard to pull off for a small business.
We couldn't agree more. That's why we don't go it alone. We work with local publications and organizations to very quickly build a sales funnel out of existing contacts and relationships. This is the way we work for all our products.
