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I just remembered reading something years back about how “because” is a magical word.

People are surprisingly more susceptible and accepting of any request if you add a “because X” where the reason can be almost entirely arbitrary.

Examples included “can I cut in line, because I’m parked in a tow-away zone”, which resulted in something like 70% compliance vs 10-20% if the person didn’t proffer the added “because”

Was also examples of ridiculous ones like “can I use the photocopier before you (to a person copying 2 pages), because I have to make 200 copies of this (significantly bigger paper)” Surprisingly this also got a higher rate of compliance even though the request did not make any sense per-se.

TL;DR: Providing an explanation for any questionable request “closes” the narrative in a sense. The person now feels there is a justification for whatever made the situation weird to begin with, and therefore the situation no longer requires them to come up with justifications on their own.

(Brains/minds being lazy and whatnot)




The study this references was mentioned in the book Influence by Robert Cialdini. IIRC, even using the word because with a circular objective results in higher compliance. For example, “Excuse me. Can I use the xerox machine because I have to make copies?” resulted in 90%+ compliance rate vs. a ~50% rate with just “Excuse me. Can I use the xerox machine?” My memory is probably slightly with the exact percentages, but I always found that study fascinating.




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